
Video Content vs Photo Content: Why the Smartest Strategy is Using Both
When you sit down to plan your digital marketing strategy, you may wonder should we focus on video or photography?
It’s a fair question. Budgets aren’t unlimited, video content is far less economical than photography, time is precious, and every business wants to make sure they’re investing in the type of content that will actually deliver results. Video can seem like the flashy option, while photography often feels like the safe, reliable choice.
But here’s the truth: it isn’t about choosing one or the other. The businesses that really succeed with their digital marketing today are the ones who learn how to use both video and photo content together in harmony. And while some regions have caught onto this trend years ago, we believe that Suffolk businesses are only just beginning to see the full potential of professional content marketing.
The exciting news? Those that are jumping on board are starting to reap the rewards, video is fast becoming the language of the internet — it’s how people discover, connect, and engage with brands in real time.